Ayurveda’s presence in India’s FMCG sector is still small. Kantar reports that most Indian homes buy ayurvedic products. However, the segment’s contribution to total FMCG volume is just over one percent. Sales of ayurvedic products saw a decline last year. Patanjali’s performance impacted the overall segment growth. Dabur, Himalaya, and Cholayil experienced sales increases.
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Ayurveda’s FMCG share remains low despite rising household use
