JioStar’s report reveals that digital platforms surpassed television in viewership for the 2025 IPL, reaching 652 million viewers compared to TV’s 537 million. The tournament attracted 1.19 billion people, driven by digital adoption and innovative features. JioStar focused on personalized experiences, resulting in significant growth in subscribers and viewing time, making it the most monetized IPL edition ever.
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Digital tops TV in IPL 2025 viewership: JioStar-MPA report
